Some social media platforms like Snapchat and instagram are based entirely on mobile computing. The handy accessory with all the features of the desktop has helped in adding the fuel to the ever growing social media fire. Today India is the third most tweeting country in the world.Īnother reason for the popularity of the social media can be dedicated to the growing popularity of smartphones, tablets etc. For brands, it is a PR tool, customer service module and a branding powerhouse. It was a micro blogging site similar to texting which has now grown into a platform for revolution. Another reason for Facebook’s success is the ‘Like’ button (now reactions) which broke free from the bounds of the site and started appearing all over the internet.Īnother popular social media platform, Twitter, was launched in 2006. At one point of time, Facebook had so many apps that it created a Facebook store to display them all. The open API was a boon for all the third party app developers that helped them create apps that worked within Facebook itself. Mark Zukerberg’s smart and innovative moves helped Facebook to mark supreme reign on social media platform. If Facebook was a country it would have been the third most populated country in the world. Today Facebook boasts of more than 500 million users. Considered initially as a college social website, it was later spread for public use. The major breakthrough of the social media can be considered the launch of Facebook in 2004. The popularity of this network can be determined from the statistics that suggest a new member joins LinkedIn every second. In fact Oracle’s Chief Financial officer, Jeff E, was head hunted for his job via his LinkedIn profile. Unlike other social media platforms, LinkedIn decided to be a networking resource to business professionals looking forward to connecting with other professionals. Unfortunately after a fair share of technical glitches, Friendster suffered from a deep loss of fortune thus forcing it to abandon its social media platform and now is limited to just an online gaming site.Īnother social media platform LinkedIn launched just a year later in 2003, decided to take a serious and sober approach to the social media phenomenon. So how did the social networking version of today start existing? It’s the advent of internet in the early 1980’s along with the mainstreaming of world wide web that provided us the ideal medium of social networking through social media.įriendster launched in 2002, promoted the idea that people who have truly common bonds can lead to a truly enriched online experience. The historical evidences suggest that the early humans may have formed their own version of social networking. The social networking between the human beings dates 100,000 years back. Humans are known as the social animals, one of the primary need of human is to communicate and socialize with other fellow humans.
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